Chocolate Company Launches Federer Advertising Campaign

Written by: Staff on 31st August 2012

Chocolate Company Launches Federer Advertising Campaign |

Premium Swiss chocolatier Lindt & Sprϋngli USA announced the launch of new advertising starring Lindt Global Brand Ambassador Roger Federer.

Federer is joining Lindt to unveil the commercial. The Swiss pair is celebrating the launch and the long-standing partnership by giving chocolate lovers the chance to win an opportunity to attend the 2013 Sony Ericsson Open, through the ”Perfect Match” sweepstakes on Facebook, and by creating an exclusive, limited edition LINDOR truffles product featuring Federer to be sold at Lindt Chocolate Shops in New York City.

In the new 30-second “Lost” commercial, the story picks up where the 2010 Lindt “Airport” spot featuring Federer left off, playing up just how irresistible LINDOR truffles are, with a humorous spin. “Lost” will be available in its entirety, along with exclusive behind-the-scenes footage and an extended version of the spot on the Lindt YouTube page. The new creative, developed by advertising agency of record, Gotham Inc., will have its national broadcast debut on September 3, 2012.

Lindt and Federer are celebrating their continued partnership and the launch of the commercial by hosting the “Perfect Match” sweepstakes at Facebook.com/LindtChocolate. Now through September 9, fans can enter to win a grand prize trip to the Sony Ericsson Open in March 2013, as well as Federer autographed items, and a variety of LINDOR products. Lindt has also created the limited edition Roger Federer LINDOR Tennis Tube. The exclusive offering is filled with smooth melting milk chocolate LINDOR truffles and is available at the Lindt Chocolate Shops in New York City at the Rolex Building and the Peninsula Hotel, while supplies last (SRP $22).

To watch the new commercial, as well as an extended version and behind-the-scenes footage, visit the Lindt YouTube page. Additionally, to enter the “Perfect Match” sweepstakes, “like” the company’s Facebook page and visit the Lindt Lovers tab.

©Daily Tennis News Wire

Topics: Lindt Chocolate and Roger Federer, Roger Federer, Sports, Tennis News