Candy Battle Possible Between Sharapova and Federer

Written by: Staff on 29th August 2012

Candy Battle Possible Between Sharapova and Federer

epa03371761 Maria Sharapova of Russia hits a return to Melinda Czink of Hungary during their match on the first day of the 2012 US Open Tennis Championship at the USTA National Tennis Center in Flushing Meadows, New York, USA, 27 August 2012. The US Open runs through Sunday 09 September 2012. EPA/JOHN G. MABANGLO |

Maria Sharapova can almost taste the difference in marketing terms between her newly released Sugarpova line of candies and the Lindt Swiss chocolates which Roger Federer been flogging through a series of clever TV ads.

“That’s chocolate,” said Sharapova, third seed at the US Open. “Mine are gummies and gumballs. It’s like, What’s your preference? That’s made in Switzerland ; this is made in Spain . No, a lot of differences.”

Sharapova led a massive media launch of her newest sponsorship line last week, with the pricey goodies being sold in an elite Manhattan sweets shop. The Russian said that developing the concept, finding a manufacturer in Spain and doing the marketing ground work – all while maintaining her tennis career – was a big task.

“I’m just happy that it’s finally over with, I worked on it for a long time. There’s not much to be done from my end in a way except promote it and letting the world know about it.”

And while women are noted for an apparent love of chocolate, Sharapova has taken the high road in that dispute. “It depends what your preference is. I mean, mid-afternoon I’m not a big truffle (Lindt) person; I’m more of a gum girl. But it depends what everybody likes.’

Topics: Lindt Swiss tennis news, Maria Sharapova, Roger Federer, Sports, Sugarpova, Tennis, Tennis News, US Open 2012