Novak Djokovic Caused A Stir On New York’s Fifth Avenue

Written by: Staff on 23rd August 2012

Novak Djokovic Caused A Stir On New York’s Fifth Avenue

epa03279594 Novak Djokovic of Serbia in action during a training session for the Wimbledon Championships at the All England Lawn Tennis Club, in London, Britain, 24 June 2012. EPA/JONATHAN BRADY |

Novak Djokovic’s decision to move from Fila to Uniqlo may have raised some eyebrows in the spring, but it’s clear that the apparel company and the Serbian star are trying to make the most of their partnership.

On Wednesday in New York, Djokovic stopped at the Uniqlo flagship store on at 5th Avenue in New York to meet and greet fans and the media. Hundreds of his fans lined up around the block to try and get his autograph.

Djokovic, who was named Uniqlo’s global brand ambassador and has been wearing specially designed pieces by Uniqlo on court since Roland Garros, will wear a new outfit when the US Open begins on Monday.

Djokovic said at a press conference that he was involved in the collaboration process and had a close dialogue with Uniqlo’s creative director Naoki Takizawaa “I am very impressed with the UNIQLO design philosophy,” said Novak Djokovic. “Over a series of regular face to face meetings, which take place in-between tournaments, we discuss a number of details regarding overall design, types of fabrics and materials, and even colors.

“The UNIQLO creative team, led by Takizawa-san, understands the importance of achieving the right balance of these elements so that my performance wear can support my movement on the court and give me an extra boost of confidence when aiming for my points. So I feel light, I feel comfortable in my movements on the court, which is very important.”

“The colors were inspired a little bit by the Serbian national flag, which I appreciate a lot.”

Topics: Nole, Novak Djokovic, Novak Djokovic and uniqlo, Serbian tennis news, Sports, Tennis News, Uniqlo tennis news, US Open 2012