US Open Sponsor Heineken Is Expanding Its Brand At The Open

Written by: on 16th August 2012
US Open Sponsor Heineken Is Expanding Its Brand At The Open   |

As an official sponsor of the 2012 US Open, Heineken is attempting to expand its brand in and beyond the two weeks of the event.

Heineken will begin celebrating the US Open a week early with the start of “The Serve” by connecting tennis enthusiasts in celebrating the art of the perfect Heineken draught serve. The event will showcase the brand’s US Open-inspired fashion apparel line made in conjunction with signature t-shirt designer Sol Angeles.

In Flushing Meadows on the grounds of the US Open, Heineken will open the new Heineken Light Lounge, where tennis fans can try their hand at pouring the perfect draught beer in the “Perfect Pour Challenge,” as well as purchase the new US Open- inspired clothing from Sol Angeles.

A US Open favorite, the Heineken Red Star Café, will also reopen after a substantial renovation.

 

Topics: , , , , , ,








10sBalls Top Stories

In Case You Missed It

Комета Казино Онлайн thumbnail

Комета Казино Онлайн

“Виртуальный мир казино Комета – как
Kometa Casino Зеркало – Рабочие Зеркало На Сегодня Комета Казино thumbnail

Kometa Casino Зеркало – Рабочие Зеркало На Сегодня Комета Казино

Рабочие зеркала Комета казино на сегодняшний
Игровые Автоматы Бесплатно Лягушка Комета Казино thumbnail

Игровые Автоматы Бесплатно Лягушка Комета Казино

Бесплатные игровые автоматы с лягушкой от
Как Сменить Почту Комета Казино? thumbnail

Как Сменить Почту Комета Казино?

Как изменить электронную почту в Комета
No Key Biscayne, No Problem; New Site, Same Great Miami Open Tennis Event thumbnail

No Key Biscayne, No Problem; New Site, Same Great Miami Open Tennis Event

It was the end of an era at Crandon Park for the Miami Open last year. From the Lipton, to the Nasdaq 100, to the Sony Ericsson, to the Sony, to the Miami Open presented by Itau, Key Biscayne saw it all.