Apparel Company Antigua Enters Tennis Market

Written by: on 27th July 2012
Apparel Company Antigua Enters Tennis Market  |

The Antigua Group, Inc., known in the golf apparel, sports licensing and casual wear business for over 30 years, announced its entrance into the tennis market with a line of men’s and women’s performance apparel.

 

Designed with an emphasis on both contemporary styling and high-tech performance, the lines feature Antigua ‘s Desert Dry and Desert Dry Xtra Lite technical fabrics to help players compete at their best under all conditions. The Fall line will be available prior to this year’s US Open.

 

“Tennis has experienced a rebirth over the past decade; it’s one of the few sports that’s seen its participation numbers increase, so we’re happy to enter the market during this upward trend,” said Ron McPherson, president and ceo of Antigua Group. “Our tennis apparel will appeal to all players, from the fashion conscious to weekend warriors looking for an edge.:

 

In April, Antigua began its journey into tennis by becoming the ‘Official Apparel’ of the Family Circle Cup in Charleston , South Carolina . Antigua provided over 2500 units of apparel and headwear to tournament officials, ball kids, and volunteers. Antigua also sold tournament logoed apparel on site. Antigua ‘s ‘Shop.Antigua.com’ website is up and running.

 

 

 

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