WTA Officials in Turkey to Officially Launch Istanbul Campaign

Written by: on 12th June 2012
TEB BNP Paribas WTA World Tennis Championship news conference in Istanbul
WTA Officials in Turkey to Officially Launch Istanbul Campaign

epa03259846 Poland's Agnieszka Radwanska (L) and Denmark's Caroline Wozniacki (R) pose for the media after attending a presentation of the TEB BNP Paribas WTA World Tennis Championship, in Istanbul, Turkey, 11 June 2012. the TEB BNP Paribas WTA World Tennis Championship will be held in Istanbul from 23 to 28 October 2012. EPA/FATMANUR FIRAT / ANADOLU AGENCY TURKEY OUT EDITORIAL USE ONLY/NO SALES/NO ARCHIVES  |

WTA stars Agnieszka Radwanska and Caroline Wozniacki along with WTA chief Stacey Allaster were in Istanbul, Turkey Monday to officially launch the 42nd edition of the WTA’s prestigious year-end event – the 2012 TEB BNP Paribas WTA Championships–Istanbul.

The championship will return to Istanbul through 2013, featuring the world’s top eight female singles players and top four doubles teams competing for the title and a share of the $5 million in prize money.

The 2011 Championships, co-title sponsored by BNP Paribas and its Turkish partner Türk Ekonomi Bankası (TEB), and also supported by Rolex, Turkish Airlines, Sony Xperia, Oriflame and others, were held in Istanbul for the first of three years and were a huge success, registering the highest attendance in 12 years at 87,763 fans, and setting record broadcast and digital audience milestones.

The 2011 TEB BNP Paribas WTA Championships–Istanbul broadcast more than 500 hours of live coverage in 164 countries through 22 international TV broadcasters, the widest reach of a WTA Championships to date.

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