The Women’s Tennis Association (WTA) announced the launch of an international tender process to find the host city for its year-end WTA Championships for 2014 and beyond. The WTA’s year-end finale – with a global audience across 164 countries and a 40-year history of being hosted in a handful of iconic world cities – features the world’s top eight singles players and top four doubles teams competing for one of the most coveted titles in women’s tennis and a share of the multi-million prize money.
“The WTA Championships has gone from strength to strength over the past four decades, and is today recognized as one of a handful of truly blue chip international events on the world sporting calendar,” said Stacey Allaster, Chairman & CEO of the WTA. “Based on the significant demand by numerous cities around the world to invest in women’s tennis and host our year-end WTA Championships, we decided to launch an international bidding process to select a host city for 2014 and beyond. It’s a chance for some city somewhere to step up on the world stage. We are confident that through this process we will be able to identify the right city to become the next partner for the world’s premier sporting event for women.”
In order to showcase the best of women’s tennis to fans around the world, continuously expand the sport, and grow its value and fan base, the WTA has had a successful strategy of rotating its year-end Championships to different global markets. The WTA’s season-ending crown jewel has held in only a handful of world class cities including New York, Los Angeles, Munich, Madrid, Doha and Istanbul where it will remain through 2013..
The WTA chose the London-based international sports marketing agency, The Sports Consultancy, to manage the Championships bid process, which will commence with requests for Expression of Interest sent to prospective host cities that are required to respond by June 29, 2012. Interested parties will receive a Bid Guide, formal Bid Application and Questionnaire that must be submitted by September 21, 2012. A short list of potential Candidate Cities will be announced in October 2012, with a final decision made in March 2013.
Topics: 10sballs.com, Sports, Tennis News, Wta, WTA Championships 2014