Andy Murray’s Radical Career Switch

Written by: Staff on 28th March 2012

Andy Murray’s Radical Career Switch

Andy Murray of Great Britain reacts after winning a point during his match against Kei Nishikori of Japan, in the men's quarter final match at the Australian Open tennis tournament in Melbourne, Wednesday, Australia, 25 January 2011. EPA/JOE CASTRO |

Launches March 13th at www.youtube.com/headtennis

13 March 2012 – A new short film created by Andy’s racquet partner HEAD Tennis, launching on YouTube on March 13^th, features Britain’s best-known tennis star and the current World Number Four dreaming of what life might have been like, had he not pursued a tennis career.

The mini film sets the scene at a fictional press conference when a journalist question inspires Andy to daydream a series of creative new career paths had things not worked out on the court. With a slapstick theme, pantomime-style music and on-screen animation, viewers get the chance to see Andy trying out hairdressing skills, cooking up a storm in the kitchen and fronting a new rock band – Andy and The Radicals!

As to be expected, Andy just can’t seem to keep his creative tennis skills out of these new jobs and inevitably, disastrous results unfold. His choice of hairstyle for one poor customer has distinct similarities with a fluffy yellow tennis ball and he can’t stop himself using frying pans as racquets and tomatoes as balls in the kitchen. It proves there’s only one job for Andy – a pro tennis player – and one racquet for Andy the Head YouTek™ IG Radical Pro.

As Andy readily admits: “If I’m honest, my singing isn’t great. The one thing I might be ok at is cooking. I say cooking…, it’s more like heating pasta sauce but I’m enthusiastic if that counts for anything!”

The new Head campaign invites consumers to switch their jobs for a day and win the chance to experience the life of a tennis professional in the company of Andy Murray. The competition is hosted exclusively on the Head Facebook site www.facebook.com/headtennis.

Other exciting features in this bespoke app on Facebook HEAD Tennis include:

Weekly opportunities to win signed Head YouTek™ IG Radical Pro racquets;
Exclusive “making-of the video” footage;
Gallery with behind-the-scenes imagery;

Notes to editors:

‘Andy’s Radical Career Switch” campaign launches 13^th March at www.youtube.com/headtennis and www.facebook.com/headtennis

For further information, quotes from Andy Murray, high res images and stills from the campaign, please contact Radiator PR:

Ian Hsieh 0207 400 1131 ian@radiatorpr.com

Dan Cadwallader 0207 400 1129 dan@radiatorpr.com

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