US Open’s Premier Fan Interactive Attraction to
Introduce Tennis to Youth and Families across the Nation
WHITE PLAINS, N.Y., March 06, 2012 – The USTA announced today that the SmashZone Mobile Tour, the premiere fan interactive attraction at the US Open, will hit the road for a 21-city mobile tour and introduce youth tennis to kids and parents across the country. The tour will kick-off at the Atlanta Fair on March 9 – 11. SmashZone Mobile Tour engages audiences by introducing them to the game in a fun and interactive way by makings stops at fairs, festivals, and air shows. Children will have the opportunity to play tennis games and it will allow participants to get a racquet in their hand from the start.
SmashZone Mobile includes a 53-foot trailer, which anchors four kid-sized tennis courts for youth play. Courts which will feature games such as Rally Courts and a Target Challenge. The trailer itself, which is handicap accessible, will feature interactive activities for visitors that will include a Tennis Magazine Green Screen Cover Shoot, Wii Tennis and Touch Screen Kiosks. SmashZone Mobile is a complement to the USTA’s ongoing youth participation initiative, 10 and Under Tennis.
10 and Under Tennis is part of an effort to encourage young people across the country to get moving and start playing tennis. The 10 and Under Tennis initiative is geared towards getting more kids to participate in tennis using modified equipment and courts tailored to a child’s size. By featuring shorter and lighter racquets, slower-bouncing balls, smaller courts and simplified scoring, children learn to play more quickly and easily while having more fun in the process.
“We are thrilled to have the SmashZone Mobile Tour provide an opportunity for thousands of children to experience tennis for the first time,” said Kurt Kamperman, USTA Chief Executive, Community Tennis. “The tour will introduce our 10 and Under Tennis program which is a wonderful approach to ensure children build confidence in their skills while having fun and leading a healthy lifestyle.”
To find more information about the SmashZone mobile tour and to find if it is coming to a city near your check out www.10andundertennis.com.
Topics: USTA Smash Zone