Maria Sharapova Helps Design a Fashion Watch

Written by: Staff on 22nd February 2012

Maria Sharapova Helps Design a Fashion Watch

Russian tennis player Maria Sharapova poses for the media moments before of her master class a day before the start of the Masters 1.000 tennis tournament in Callao square, downtown Madrid, central Spain, on 28 April 2011. EPA/ZIPI |

Maria Sharapova has been involved with luxury watch makers Tag Heuer ever since she won Wimbledon in 2004. Now she has played a part in the design of one of their latest timepieces. Her association with the company brings back many memories.

“My first Grand Slam win called for a lot of media attention and Tag Heuer contacted me to become their ambassador,” she said. “I was already a huge fan of the brand and it was an amazing offer to join a team of ambassadors such as Uma Thurman and Brad Pitt at the time. They let me into the fashion world through the big door.

“I remember very well my first photo shoot for Tag Heuer. It was back in 2004 at the end of the year. All of a sudden I had stylists, hair and make-up artists to take care of me for the days. It was a dream come true. Since that day I have become a fashionista.”

As for helping to design the new piece, how much input did she have?

“A lot obviously, but I took into consideration the comments of the Tag Heuer design team and also feedback I got from previous designs. I was looking to design a watch that could appeal to young women around the globe but with a strong design. The fashion element was a driver for me – I do not wear the watch when I play tennis, but rush to put it back on when the match is over.”

Topics: Maria Sharapova