Boris Becker and Bar Rafaeli Team up to Launch Laureus Shirt

Written by: Staff on 8th February 2012

Boris Becker and Bar Rafaeli Team up to Launch Laureus Shirt

German tennis great Boris Becker sits in the photographer's pit as Andy Murray of Great Britain plays John Isner of the US during their Quarterfinals round match on the twelfth day of the 2011 US Open Tennis Championship at the USTA National Tennis Center in Flushing Meadows, New York, USA 09 September 2011. The US Open has been extended due to weather for the fourth year in a row and the men's final will now be played on 12 September 2011. EPA/JOHN G. MABANGLO |

Super model Bar Rafaeli and Boris Becker chose the heart of London on the eve of the Laureus World Sports Awards to unveil a new polo shirt designed by fashion house Shanghai Tang in support for the mission to use sport as a tool for social change and to help improve the lives of children around the world.

The elegant polo shirt, in dark blue or orange, carrying the Laureus name and the bold number ‘1’, will be worn by members of the Laureus World Sports Academy, a unique collection of 47 of the greatest sportsmen and women in the world. Chinese characters on the back of the shirt spell ‘Laureus’ in Chinese.

The new shirt was launched in the shadow of world-famous Big Ben and overlooking Parliament Square, at Central Hall, Westminster, where the Laureus Awards Ceremony was held February 6.

Laureus Academy Members, including Boris, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Michael Johnson, Martina Navratilova and Gary Player, volunteer their time to work for the charitable Laureus Sport for Good Foundation which supports sports-based projects which have helped more than one-and-a-half million young people since 2000.

The shirt is available for purchase online at www.shanghaitang.com and at Shanghai Tang boutiques in New York, Las Vegas, London, Singapore, Frankfurt, Moscow, Hong Kong and selected Chinese stores. Part of the proceeds will be donated to the Laureus Sport for Good Foundation.

Since its inception in 1994, Shanghai Tang has been the pioneering luxury lifestyle brand from China. With its mission as the global ambassador of contemporary Chinese Chic, Shanghai Tang interprets Chinese culture and craftsmanship with vibrant sophistication. Offering ready-to-wear for women, men and children, as well as accessories and home ware, Shanghai Tang supports an international network of 45 boutiques in the world’s most prestigious shopping districts.

The mission of the Laureus Foundation, shared and supported by Shanghai Tang, is to use sport as the means to combat some of the world’s toughest social challenges facing young people today such as juvenile crime, gangs, HIV/AIDS, discrimination, social exclusion, landmines awareness and health problems like obesity. Currently Laureus supports 91 community sports-based projects around the world.