Dubai Duty Free Extends WTA Sponsorship

Written by: Staff on 17th January 2012

Dubai Duty Free Extends WTA Sponsorship |

The WTA has announced that Dubai Duty Free has extended its longstanding global sponsorship of women’s tennis for an additional three years through 2014. Under the three-year, multi-million dollar agreement, Dubai Duty Free will continue as one of the WTA’s premier sponsors and enjoy a series of innovative and unique benefits.

These are highlighted by a new Dubai Duty Free Player Ambassador Program supported by star WTA players, with the players to be included in the program for 2012 to be named in the near future; a “Dubai Duty Free Full of Surprises Travel Show,” a unique short form-travel series which will be aired on TV and online and hosted by and feature WTA stars; sponsorship of the WTA’s year-end World number one singles and doubles awards; and Presenting Sponsorship of the WTA’s Pre-Wimbledon Party, the #1 tennis party of the year, held in London and attracting the world’s best tennis players and a host of celebrities annually.

A WTA sponsor since 2004, Dubai Duty Free’s partnership with the WTA has over the years been marked by leadership and innovation. Dubai Duty Free has been a longstanding supporter of the WTA, having been the first event in the Middle East to award equal prize money and a strong supporter of the growth of women’s tennis throughout the region. Dubai Duty Free is the owner, organizer and title sponsor of the Dubai Duty Free Tennis Championships, an equal prize money Premier tournament on the WTA calendar and a cornerstone event for women’s and men’s tennis in the Middle East.

“Dubai Duty Free has been a loyal partner to the WTA for many years and I am thrilled that the world’s leading duty free retailer and the number one global sport for women will continue our successful partnership,” said Stacey Allaster, Chairman and CEO of the WTA. “A supporter of equal prize money and a true visionary for the sport in the Middle East and beyond, Dubai Duty Free has been a longstanding leader in growing women’s tennis around the world.”

Topics: Dubai