Rafael Nadal to Participate in Sponsor Bacardi’s Promotion

Written by: Staff on 9th December 2011

Rafael Nadal to Participate in Sponsor Bacardi’s Promotion

Spanish tennis player Rafael Nadal serves a ball during a training session at La Cortuja Olympic stadium in Seville, southern Spain, on 30 November 2011. Spain will face Argentina from 02 to 04 December at their Davis Cup final. EPA/JULIO MUNOZ |

Rafael Nadal will take up another duty with sponsor Bacardi drinks when he fronts a competition which allows his millions of fans worldwide to virtually “compete” on serve with the 10-time major winner using a RoboServ 3000 computer program.

The program uses artificial intelligence technology to calculate Nadal’s position and optimize the speed, spin and distance of contestants’ serves. The campaign is part of Bacardi and Nadal’s “Champions Drink Responsibly” social responsibility initiative.

Anyone over 21 who fancies his or her chances on court with “Robo-Rafa” can enter the contest, going to the “Champions Drink Responsibly” Facebook. The initiative will last through March.

Those who can manage to ace the virtual Spaniard online get entered into a drawing with the prize a visit to the champion’s hometown of Mallorca for a meeting with Rafa in person. Also present: the RoboServ 3000 machine itself.

“I hope my fans enjoy this unique chance to play against me,” Nadal said in a statement. “Drinking responsibly is a serious message and I believe we will reach and influence more people with this important message by expressing it in a more lighthearted and interactive way.”

Topics: Rafael Nadal