Andy Roddick Makes Commercial Appearance at New York’s Bloomingdales

Written by: Staff on 6th December 2011

BNP Paribas 2011 Masters Tennis Tournament

Andy Roddick Makes Commercial Appearance at New York’s Bloomingdales

Andy Roddick of USA returns the ball to Andy Murray of Britain, during their third round match at the BNP Paribas 2011 Masters Tennis tournament in Paris, France, 10 November 2011. EPA/HORACIO VILLALOBOS |

Andy Roddick has been providing value for money for clothing sponsor Lacoste, making an in-store appearance at Bloomingdales in New York City during his off season pause.

The American who also fills the sparse few weeks away from the ATP by running a Florida charity event in aid of his foundation did his meet-and-greet in the post-Thanksgiving period as the Christmas shopping run-up heats up.

Fans and shoppers alike swarmed the former No. 1 as he autographed flogged Lacoste clothing and autographed tennis balls.

In a clever merchandising manoeuvre, those who purchased more than $150 of the Lacoste gear were given a “Crocodile” iPod Shuffle signed and pre-loaded with some of Andy’s favourite tunes.

There was a sweet surprise for Roddick and the public – his swimsuit model/actress wife Brooklyn Decker discreetly queued with the fans and presented herself in front of her husband, who kindly signed a photo for her.

Roddick, ranked 14th, remains one of the French clothing firm’s main endorsement contractees as he begins his 13th season on the ATP tour.

Topics: Andy Roddick