THE ROADMAP REPORT (Oct. 20, 2011)

Written by: Staff on 21st October 2011

THE ROADMAP REPORT (Oct. 20, 2011)

Serena Williams of the US hits a return to Samantha Stosur of Australia during the women's final match on the fourteenth day of the 2011 US Open Tennis Championship at the USTA National Tennis Center in Flushing Meadows, New York, USA 11 September 2011. The US Open has been extended due to weather for the fourth year in a row and the men's final will now be played on 12 September 2011. EPA/JOHN G. MABANGLO |

Today the WTA releases its seventh quarterly summary of key statistics comparing the last year

under the old circuit (2008) with how the game is being played today. The study, called the

“Roadmap Report”, is a quarterly analysis of players participation rates and withdrawal rates

that compare the state of the game today to the way it was prior to the Roadmap.

The analysis shows that compared to the circuit from January – October, 2008 with the period

from January – October 2011:

• Top Player participation is up 24% in the Tour’s top nine Premier events

• Despite some injuries to top players – notably long-term non-tennis related injuries to

Venus Williams, Serena Williams and Kim Clijsters – overall withdrawals are down 18%

• Prize money is up by 36% at WTA events

Three years ago, the calendar for women’s tennis was substantially changed in response to

concerns from players that the season was too long and grueling. Far too many players were

withdrawing from tournaments due to injury and fatigue. Fans didn’t know if players would show

up and the WTA had a problem.

As a result, the WTA’s players and tournaments created the Roadmap – the most sweeping

changes ever to the women’s tennis circuit.

The Roadmap shortened and streamlined the season; increased prize money and bonus pool

payouts; provided more breaks for top players; and reduced top player tournament

commitments – all with the goal that our players would be healthier and as a result increasingly

show up for the tournaments they committed to.

In addition to the positive Roadmap results, the WTA over the past 18 months has secured

US$80 million in revenues, through the renewals of Sony Ericsson, USANA and Travelex; the

signing of major new sponsors in Europe (Oriflame) and Asia-Pacific (Peak and Jetstar); the

signing of BNP Paribas and its Turkish partner TEB as co-title sponsors of the WTA’s year-end

Championships in Istanbul; the signing of Rolex as a sponsor of the WTA Championships; and

securing of additional year-end WTA Championships revenues. Additionally WTA attendance in

2011 at Premier events is up by 12% from 2010 and television viewership is up by 73% from

2010 to 2011. Only a single tournament has lost a title sponsor, and more players than ever

before are on track to earn over US$1 million.

Click here for: The Roadmap Report.

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