“The Roger Federer of Automobiles Meets The Mercedes-Benz of Tennis”

Written by: Staff on 11th April 2011

“The Roger Federer of Automobiles Meets The Mercedes-Benz of Tennis" |

A week ago, Roger Federer ran a contest to his Facebook fans to choose the best tag-line for his new Mercedes Benz advertisement:

“Mercedes-Benz asked me to choose the headline for their newest print ad and I need your help… It’s for the new 2012 CLS, what an amazing machine!
Whichever of the three options has the most “likes” by Friday, April 1st will be the winner. I know all of you will make a great choice! Thanks for your assistance…,” says Roger.

After the voting was done, the winner with over 18,000 “likes” is… “The Roger Federer of automobiles meets the Mercedes-Benz of tennis.”

10sBalls.com has to agree, great line; great ad!