Record Year For The Sony Ericsson Open

Written by: Staff on 3rd April 2011

Record Year For The Sony Ericsson Open |

2011 marked yet another record year for the Sony Ericsson Open. The tournament reinvested more than $1.5 million back into the event to make it more glamorous, fan friendly and socially connected than ever before and the results speak for themselves.

A record total of 316,267 guests visited the Tennis Center at Crandon Park including a men’s finals record of 14,625 on Sunday, April 3. This marks the fourth time in the last five years that the Sony Ericsson Open has broken its all-time attendance record.

This year the tournament set five new session attendance marks and sold out nine sessions. On Saturday, March 26 the Sony Ericsson Open established a single day attendance record of 33,203 breaking the old record of 32,916 in 2007.

But the record attendance was just one of many storylines this year.

This year Sony Ericsson ventured into the world of social media making the Sony Ericsson Open the first fully integrated foursquare event. Several check-in locations were created around the site and guests to the tournament won prizes and once in a lifetime opportunities by checking-in and unlocking badges during the event.

On Monday, March 21 the Sony Ericsson Open unveiled its first mobile application presented by SAP. The app, which is available for both Android and iOS platforms, featured the latest mobile content including schedules of upcoming matches, the men’s and women’s draws, and the option to view live scores and completed matches. SAP worked with Sony Ericsson and the ATP World Tour to deliver real-time data feeds to help ensure the latest information was available through the app.

The app was downloaded over 7500 times during the two weeks of the tournament.

The Sony Ericsson Open has become a glamorous event on tour and this year’s event was definitely the place to be seen in Miami. The names of those visiting the tournament this year was like a who’s who of the entertainment and sports industries including actors Andy Garcia and Camilla Belle, model and actress Brooklyn Decker, Grammy award winning singer and reality star Brandy, music producer Bob Sinclair, Latin music star Alejandro Sanz, Vogue editor Anna Wintour, Miami Heat All-Stars LeBron James, Dwyane Wade and Chris Bosh, Indy 500 winner Helio Castroneves, golfers Sergio Garcia and Greg Norman, NFL star Reggie Bush and Olympic swimmer Dara Torres just to name a few.

True to form, the Sony Ericsson Open was a global event with over 600 credentials issued to media from 30 countries including reporters from Argentina, Australia, Belgium, Bolivia, Brazil, Canada, Chile, China, Colombia, Costa Rica, Denmark, Ecuador, France, Germany, Guatemala, Israel, Italy, Japan, Mexico, Portugal, Russia, Serbia, Slovakia, Spain, Sweden, Switzerland, United States, Uruguay, and Venezuela.

The Sony Ericsson Open continued its long tradition of community service in 2011. On Friday, March 25 the Sony Ericsson Open hosted Tennis for Japan. That evening the global tennis family came together for a special fundraising event for the victims of the Japan earthquake and tsunami disaster featuring the stars of the WTA and the ATP World Tour. Kim Clijsters, Robin Soderling, Vera Zvonareva, and many others, including Japan’s Kei Nishikori, Kimiko Date-Krumm, and Ayumi Morita, walked through the stands of the Stadium Court to collect donations from fans and encouraged the public to show support for the victims.

In total, thanks to contributions from the WTA, ATP World Tour, the Grand Slams (Australian Open, Roland Garros, Wimbledon, US Open), Sony Ericsson, ITF, IMG, SAP, Itaú, FILA, adidas and Lagardère, and the fans, the evening raised over $300,000 which will be donated to the Red Cross and other relief organizations to aid the victims of the disaster.

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