Foursquare Competition Winner Sends Children To Conduct Sharapova Coin Toss

Written by: Staff on 27th March 2011

Foursquare Competition Winner Sends Children To Conduct Sharapova Coin Toss |

Lucky Tiago Forte-Vaz won a once-in-a-lifetime opportunity to send his children Tomas and Matilde to meet their tennis heroes Maria Sharapova and Sabine Lisicki on Stadium Court today at the Sony Ericsson Open tournament thanks to Sony Ericsson and foursquare.

Sony Ericsson, sponsor of the Women’s Tennis Association (WTA), and foursquare partnered in setting up the Sony Ericsson Open as the first fully foursquare integrated sports event ever. By checking in at specially designated venues at the tournament on their smartphones, the 300,000 fans that attend the event this year will unlock the Xperia Tennis Fan Badge and have the opportunity to redeem daily specials for the badge holders, receive discounts on tickets for selected sessions and win once in a lifetime coin toss competitions. Tennis fans can also access tips and match results for the duration of the tournament providing a more engaging experience for all attending the ‘Glam Slam’ of tennis.

Stephan Croix, Vice President Head of Global Marketing Partnerships, Sony Ericsson says: “The partnership with foursquare is a great way to reward tennis fans and engage with people through their smartphones. We think this is a fantastic way to build on the success of the Sony Ericsson Open and continue to find ways to improve the experience for tennis fans.

Maria Sharapova, Sony Ericsson’s brand ambassador, says: “I love the idea that Sony Ericsson and foursquare are giving fans the chance to become a key part of the game, rather than just being spectators. The Sony Ericsson Open is always an amazing tournament, so it seems natural that we give the fans the ultimate tennis experience here in Miami.”

For more information visit: http://www.sonyericssonopen.com and be sure to follow us on Foursquare http://foursquare.com/sonyericssonwta and check-in at the Sony Ericsson Open Tennis Hot Spot to unlock your Xperia Tennis Fan Badge.

Topics: seo

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