Sony Ericsson Open and Foursquare Team Up

Written by: Staff on 23rd March 2011

Sony Ericsson Open and Foursquare Team Up |

The Sony Ericsson Open has partnered with Foursquare, a fast growing mobile application that allows users to “check-in” at locations utilizing a GPS enabled smart phone. The app which runs on popular mobile operating systems, such as Apple iOS or Android, incentivizes users to check-in by awarding them virtual badges and the top check-in user of each location is deemed the “Mayor.”

Through foursquare, Sony Ericsson is offering the 300,000 fans that attend each year with the chance to win some amazing prizes, just by checking-in at designated venues at the Sony Ericsson Open on their mobile phones. Those lucky enough to redeem the Sony Ericsson Tennis Fan Badges will not only be able to receive discounts on tickets for select sessions, but also have a chance of winning access to post-match press conferences with the players and personal autograph signings. Those checking into foursquare can also access tips and match results for the duration of the tournament providing a more engaging experience for the fans.

The tennis fans lucky enough to become ‘Mayor’ of each court at the Sony Ericsson Open will even have the chance to win the ultimate prize – the opportunity to participate in a pre-match coin toss.

World Number 1, Caroline Woznaicki, is excited about rewarding tennis fans, saying: “I love the idea that Sony Ericsson and foursquare are giving fans the chance to become a key part of the game, rather than just being spectators. The Sony Ericsson Open is always an amazing tournament on the tour, so it seems natural that we give the fans the ultimate tennis experience here in Miami.”

For more information visit: www.sonyericssonopen.com and be sure to follow us on Foursquare http://foursquare.com/sonyericssonwta and check-in at the Sony Ericsson Open Tennis Hot Spot to unlock your Xperia Tennis Fan Badge.

Topics: seo

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