Wilson Renews Endorsement Contract with Nishikori

Written by: Staff on 4th October 2010

Wilson Renews Endorsement Contract with Nishikori

Kei Nishikori (JPN) |

Kei Nishikori, has signed a multi-year contract to continue with his long time racket sponsor, Wilson Racquet Sports. This partnership represents a significant piece of Wilson’s overall marketing strategy. Nishikori has a strong following in Japan and the region, and his influence on their overall sales is key to the brand. Nishikori is currently playing with the Wilson Tour BLX racket.

The #1 Japanese player returned to the tour this year after recovering from elbow surgery, and has been making a statement ever since. He won back to back ATP Challenger Tour titles at the Savannah Challenger followed by a win at the Sarasota Open. At this year’s US Open, Nishikori ousted the 11th seed Marin Cilic, 5-7, 7-6, 3-6, 7-6, 6-1, to advance to the third round. He is planning to play a full fall schedule in Asia and Europe.

Nishikori has been a member of the Wilson Team since he was 10 years old and in that time climbed to a career high #56 in the ATP World Tour rankings.

Topics: 10 Years, Asia And Europe, Atp Challenger, Atp World Tour, Elbow Surgery, Endorsement Contract, Japan, Japanese Player, Kei Nishikori, Long Time, Marin Cilic, Marketing Strategy, Partnership, Sarasota, Savannah, Tour Titles, Wilson Racquet Sports, Wilson Sports